Powdered Beverage market was valued at USD 21.87 billion in 2022 and expected to grow at a CAGR of 4.7% during the forecast period.
Powdered beverages are drinks that come in powdered form and are usually mixed with water to create a refreshing and tasty drink. They are made by dehydrating the liquid form of the drink and turning it into a fine powder that can be easily stored and transported. Powdered beverages come in a wide range of flavors and types, including fruit juices, sports drinks, energy drinks, tea, coffee, and hot chocolate. They are popular among consumers because they are convenient, easy to prepare, and have a longer shelf life than liquid beverages.
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Some powdered beverages are also fortified with vitamins, minerals, and other nutrients to provide additional health benefits. They are commonly used by athletes and fitness enthusiasts to replenish electrolytes and hydrate during workouts.
However, it’s important to note that not all powdered beverages are created equal. Some may contain high amounts of sugar, artificial colors and flavors, and other additives that can be detrimental to health if consumed in excess. It’s always recommended to read the labels and choose brands that use natural and wholesome ingredients.
Covid-19 Impact:
The COVID-19 pandemic has had both positive and negative impacts on the powdered beverage industry. On one hand, the pandemic has led to an increase in demand for convenient and shelf-stable products like powdered beverages as people have been spending more time at home and stocking up on essentials. This has led to an overall increase in sales of powdered beverages, particularly those that are perceived as healthy and immune-boosting.
However, the pandemic has also created supply chain disruptions and increased production costs, which have affected the availability and pricing of powdered beverage products. The pandemic has also led to changes in consumer behavior and preferences, with many people shifting towards healthier and more natural options.
Furthermore, some powdered beverage brands have faced challenges due to the closure of foodservice outlets such as restaurants and cafes, where their products are commonly used. This has led to a decline in sales for some brands.
Market Dynamics:
Drivers:
Convenience: Powdered beverages are easy and quick to prepare, making them a convenient option for busy individuals who don’t have the time or resources to prepare fresh beverages.
Longer Shelf Life: Powdered beverages have a longer shelf life than their liquid counterparts, making them a convenient and cost-effective option for consumers who want to stock up on their favorite drinks.
Customization: Powdered beverages are available in a wide variety of flavors and types, providing consumers with the ability to customize their drinks to suit their tastes and preferences.
Portability: Powdered beverages are lightweight and portable, making them a popular choice for outdoor activities, travel, and on-the-go snacking.
Health Benefits: Many powdered beverages are fortified with vitamins, minerals, and other nutrients that can provide additional health benefits, such as immune support, hydration, and energy.
Cost-Effective: Powdered beverages are often less expensive than their liquid counterparts, making them an attractive option for consumers who want to save money on their beverage purchases.
Environmental Sustainability: Powdered beverages are typically packaged in recyclable containers, which appeals to consumers who are environmentally conscious and want to reduce their carbon footprint.
These factors have contributed to the growing popularity of powdered beverages, making them a significant segment of the beverage industry.
Market Segmentation:
By Type
- Single serve
- Multi serve
By Nature
- Organic
- Conventional
By Flavor
- Unflavored
- Flavored
By Application
- Sports drinks
- Fruit juices
- Soft drinks
- Coffee, Dairy
Key Player:
Some of the key players operating in the market are:
- Nestle
- Chr. Hansen
- TreeHouse Foods
- Kraft Foods
- Simatek
- Cargill
- Nellson
- CP Kelco
- Others
Regional Analysis:
North America: The North American powdered beverage market is driven by consumer demand for convenience, portability, and health benefits. Products with natural and organic ingredients are increasingly popular in this region. The United States is the largest market for powdered beverages in North America.
Europe: The European powdered beverage market is characterized by a focus on healthy and functional beverages. There is a growing trend towards plant-based and non-dairy products, as well as beverages that contain added vitamins and minerals. The United Kingdom, Germany, and France are the largest markets for powdered beverages in Europe.
Asia-Pacific: The Asia-Pacific region is the fastest-growing market for powdered beverages due to rising disposable incomes, changing lifestyles, and urbanization. The demand for sports drinks and energy drinks is particularly high in this region. China, India, and Japan are the largest markets for powdered beverages in Asia-Pacific.
Latin America: The Latin American powdered beverage market is driven by a preference for sweet and fruity flavors, as well as convenience and affordability. The demand for sports and energy drinks is also growing in this region. Brazil and Mexico are the largest markets for powdered beverages in Latin America.
Middle East and Africa: The Middle East and Africa powdered beverage market is driven by a preference for traditional flavors, such as tea and coffee. Consumers in this region also value convenience and affordability. South Africa and Saudi Arabia are the largest markets for powdered beverages in the Middle East and Africa.
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Reasons to Purchase this Report:
The report provides quantitative and qualitative aspect for the market in terms of value and volume, along with supporting market trends, challenges, restraints.
The report provides an in-depth analysis from both production and consumption point of view at the regional and country level. Key Factors considered within the report scope are Production capacity by countries/regions, average price, consumption ratio, revenue earned and gross margin.
The report provides competitive analysis of around 30-50 companies operated in the market, these companies are bifurcated into niche players, the leaders and major contenders. The companies are analyzed in terms of following factors such as:
- Business Model
- Production Capacity, Revenue, Sales, Gross Margin
- Key Business Strategy
- SWOT Analysis
In terms of competitive landscape, the report provides distinctive factors that would help the end user in taking a key decision within the business:
- Company Share Analysis from 2023-2033
- Company Analysis by Revenue and Sales
- Company Production Capacity, Gross Margin
- Company Share Analysis by Application/End Use
- Company Share Analysis by Product/Specification
Key Points:
- Define, describe and forecast Powdered Beverage Market by type, application, end user and region.
- Provide strategies for company to deal with the impact of COVID-19.
- Provide enterprise external environment analysis and PEST analysis.
- Provide market dynamic analysis, including market driving factors, market development constraints.
- Provide market entry strategy analysis for new players or players who are ready to enter the market, including market segment definition, client analysis, distribution model, product messaging and positioning, and price strategy analysis.
- Provide market entry strategy analysis for new players or players who are ready to enter the market, including market segment definition, client analysis, distribution model, product messaging and positioning, and price strategy.
- Provide market entry strategy analysis for new players or players who are ready to enter the market, including market segment definition, client analysis, distribution model, product messaging and positioning, and price strategy analysis.
- Keep up with international market trends and provide analysis of the impact of the COVID-19 epidemic on major regions of the world.
- Analyze the market opportunities of stakeholders and provide market leaders with details of the competitive landscape.
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