Global Lawn Mowers Market Overview and Regional Outlook Study 2023 – 2032

Global Lawn Mowers Market

Global Lawn Mowers Market is estimated to reach 42.8 million units by 2032 with a CAGR of 6.6%.

Houses with lawns are still major attraction specifically within North American and some of the European countries, making lawn care industry a multi dollar billion industry. For instance, the lawn care industry was around USD 100 billion in 2019, which jumped to USD 107 billion in 2021 (Source: AMR). The survey, conducted by Engine’s CARAVAN Omnibus on behalf of NALP, found that 81 percent of all Americans have a lawn, and a vast majority – 79 percent – say that a lawn is an important feature when renting or buying a home. In fact, when asked to prioritize home features, respondents ranked a nice size yard second, falling only behind a renovated kitchen – and well ahead of other popular features including updated bathrooms, storage and hardwood floors. This scenario is creating a lucrative market opportunity for global lawn mowers market.

One of the primary reason behind the sale of lawn mowers is huge reliance on lawn care professional for the lawn maintenance purpose, as per the survey conducted by AMR states that within the U.S. around 40-50% of the residents hire lawn care professionals. With their average pay in between USD 100-200 (also dependent on size of the lawn), the one-time investment for lawn mowers will save around USD 700-800 in annual basis, thereby creating a demand for the lawn mowers market. 

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Segment Analysis

Global lawn mowers market is primarily bifurcated on the basis of type, end user, product type, engine, blade type, drive type, application and distribution Channel. Based on type, we have considered manual, electric, petrol, robotic and others. Both in terms of value and volume electric lawn mowers dominated the market with 60% and 46% in 2022. Fluctuation within the fuel prices, with high maintenance issues and need to take less effort for lawn maintenance has reduced the demand for manual and petrol based lawn mowers. Further, electric lawn mowers are widely adopted in golf course maintenance, Western countries and some Middle east countries are the home for various golf course, this puts an immense demand for electric lawn mowers sale. As per AMR estimates, golf course lawn mowers recorded a sale of 2.894 million units in 2022 globally.

Based on blade type, cylinder and mulching blade type has better effect in lawn maintenance, these blades will have a better quality of cut due to the slicing ‘scissor’ action. This action is superior to that of the chopping action of a rotary mower, when comparing both with sharp well-maintained blades. Cylinder blade type in lawn mowers achieved a sale of around 13.382 million units in 2022.

Regional Insights

Global lawn mowers market is primarily studied across North America, Europe, APAC, South America and MEA. North America is home for houses with yards and garden in built with it, the survey conducted by National Association of Landscape Professionals (NALP), found that beyond valuing lawns, Americans are indeed making regular use of their yards. Forty-seven percent of Americans say they entertain in their yards at least once a month, while 57 percent use their yards for recreation at least monthly. Above all, the results suggest that yards are seen as a respite for Americans. A whopping 77 percent of respondent’s report relaxing in their yards at least once a month, and about one in three Americans (32 percent) garden in their yard’s multiple times a week. Americans are also enjoying grass and green spaces beyond their doorsteps.

Competitive Landscape

Some of the major companies operating within the market are American Honda Motor Co., Inc.; Ariens Company; Briggs Stratton; Deere & Company; Deere & Company; Falcon Garden Tools; Fiskars; Husqvarna Group; MTD Products; Robert Bosch GmbH; Robomow Friendly House; The Toro Company.

In the year 2021 and equipment without tubular frame made-up of steel which was ultrastrong was introduced by Toro company. Titan Max HAVOC Edition Drives on massive tires of 23 inches.

By Type

  • Manual
  • Electric
  • Petrol
  • Robotic
  • Others

By End User

  • Residential
  • Commercial

By Product Type

  • Walk behind Movers
  • Ride on Movers
  • Stand on Movers

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By Fuel Type

  • Gas Powered
  • Propane Powered

By Engine Power

  • Less than 15 hp
  • Between 15hp and 30 hp
  • More than 30 hp

By Blade Type

  • Cylinder
  • Standard
  • Mulching
  • Lifting

By Drive Type

  • AWD
  • FWD
  • RWD

By Application

  • Residential
  • Professional landscaping
  • Golf Course
  • Government
  • Others

By Distribution Channel

  • Retail Store
  • Online Website

Global Lawn Mowers Market: Regional Analysis
All the regional segmentation has been studied based on recent and future trends, and the market is forecasted throughout the prediction period. The countries covered in the regional analysis of the Global Lawn Mowers market report are U.S., Canada, and Mexico in North America, Germany, France, U.K., Russia, Italy, Spain, Turkey, Netherlands, Switzerland, Belgium, and Rest of Europe in Europe, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, China, Japan, India, South Korea, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), and Argentina, Brazil, and Rest of South America as part of South America.

Global Lawn Mowers Market: Estimation
Both the top-down and bottom-up approaches were used to estimate and validate the size of the market and to estimate the size of various other dependent sub-markets of various marketspaces. The key players in the markets are identified through secondary research, and their market contributions in different applications across regions and globally were determined through primary and secondary research. This entire process included the study of the annual and financial reports of the top market players and extensive interviews for key insights with industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources. All the possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analysed to arrive at the final quantitative and qualitative data. This data has been consolidated, and detailed inputs and analysis from Analytics Market Research added before being presented in this report.

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About Anamika Tawar

Marketing Expert working in Chemicals and Materials For around 5 years, Find my blogs mostly on the same category - Find recent research and articles on Chemicals here especially curated by an experienced market research Professional .

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