The global natural personal care products market reached $14.75 billion in 2018. The market is expected to continue its promising growth, thanks to rising entry of small players, complete disruption in mainstream industry due to digitalization, and grow at 10.37% during the 2021-2028 period. Increasing research and development in natural care, and increased efficacy of new ingredients originating from animal and plant extracts, along with rising promotions remain key drivers of growth in the natural personal care products market. Furthermore, the ban on use of various ingredients for conventional cosmetics, and increasing scrutiny of conventional skin care products on social media, and growing need for transparency will continue to play in the favour of natural skin care products during the forecast period.
E-Commerce Remains a Promising Driver of Growth in the Natural Personal Care Market
According to the US department of Commerce, the e-commerce sales promises to overtake conventional retail sales in major regions like North America. The e-commerce market accounted for 16.0% of all retail sales in 2019, overtaking growth of retail, as the pandemic drives higher internet penetration, and increase in internet users. In 2019, there were 312.3 million internet users in the US, with numbers constantly growing. Furthermore, the e-commerce remains a promising avenue for growth, as cost-effective product offerings, increased demand for skin care among working women, and a wide range of offerings available online remain promising drivers of growth in the natural personal care products market.
The demand from working women for natural cosmetics remain at an all-time high. The e-commerce has provided many consumers with an access which they couldn’t reach on a daily basis due to hectic schedule. Moreover, the lack of emphasis on branded products through e-commerce, and availability of transparency to gauge products before purchasing adds reliability, and accuracy in purchases. This remains a key driver as major brands like L’Oréal opt for more promotions through digital media with the help of major influencers to attract a young audience. The e-commerce has also expanded product range for many consumers, as rural areas, and emerging regions continue to witness limited availability of natural cosmetic care products, due to conventional supermarkets, and their high price. The high price of ingredients, and limited awareness about sustainable nature of natural skin care remain major challenges to growth in the natural personal care products market.
Despite barriers like high-pricing for ingredients, many consumers also seek out natural care products in order to engage in safe, and sustainable skin care for the long-term. This is especially true for working women, who tend to have higher disposable income, and represent a major audience group in countries like India, China, US, Japan, among others. The growing demand for safe, and reliable skin care, and availability of wide range of discounts online remain key drivers of growth in the natural personal care products market.
Skin Care Segment Remains Most Sensitive Area for Growth in the Natural Personal Care Market
The natural personal care products market report is segmented on the basis of product into skin care, oral care, hair care, and cosmetics. Among these, the skin care segment registered highest total revenues in 2018, as worsening environmental conditions have raised concerns for skins, among global consumers. A 2015 study reported in the National Library of Medicine, surveyed African Americans (the largest growing demographics in the US) about skin care conditions. Among those reported, conditions like eczema/dermatitis, fungal skin infections, alopecia, viral skin infections, and urticarial were common. These participants were elderly, and consisted of 75% women. The most common skin concerns were dry skin (40.6%), moles (27.7%), and hair loss (25.7%), and skin discoloration (20.8%). Furthermore, over 40% participants also reported skin cancer as a major concern, while 34.7% said people with darker skin should not be concerned with conditions like skin cancer. Furthermore, 75.2% reported regular skinning for conditions, displaying high concern for skin.
Surveys like these continue to report the adverse effects of phenomenon like UV radiation, among other issues associated with the environment. Furthermore, despite concerns like regular screening, many women also remain ignorant with major conditions like skin cancer, which is a challenge for growth in the natural care products market. The growing demand for natural skin care products, increased availability of natural ingredients to treat conditions like dry skin, and disease like eczema/dermatitis, and widespread availability of natural skin care products through e-commerce remain major drivers of growth in the natural skin care products market.
North America Will Occupy Largest Total Revenues in the Natural Skin Care Products Market
Despite recent slowdown in demand, North America region will likely remain the highest grossing revenue region in the global natural skin care products market. The strong conventional demand for cosmetics, increased product innovation, and high disposable income among working women remain prominent drivers of growth in the region. The region will also witness a steady shift towards natural skin care, as ingredients like sea-based derivatives increasingly replace conventional products, and spread more awareness about skin care. Moreover, the Asia Pacific region will drive the highest CAGR in the natural skin care products market during the 2021-2028 period. The growing disposable income, increased manufacturing by small players, and increased participation of women in the workforce remain key drivers to growth in this region. The rising demand for natural skin care, and increased scrutiny in the Europe region also remain prominent drivers of growth.
The landscape of the natural skin care products market remains innovative, and fragmented, as relatively low-cost of production for skincare products make them appealing for smaller players, and barriers to entry remain low as digitalization promises cheaper promotions. Furthermore, the entry of e-commerce players like Alibaba, and Amazon promise large volume sales, and further reach than ever before for small players. Some key players in the natural skin care products market are; Burt’s Bees; Aveda Corporation, The Hain Celestial Group; The Estée Lauder Companies Inc.;.; Arbonne International LLC; Amway Corporation; Bare Escentuals Beauty, Inc, The Body Shop International PLC; Neutrogena Corporation; and Yves Rocher SA.
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The Natural Personal Care Products Market Report is Segmented as Follows:
- Product Outlook (Revenue, USD Million, 2014 – 2025)
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- Skin Care
- Hair Care
- Oral Care
- Cosmetics
- Others
- Regional Outlook (Revenue, USD Million, 2014 – 2025)
- North America
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- The U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- The U.K.
- Russia
- Italy
- Spain
- Netherlands
- Poland
- Asia Pacific
- China
- India
- Japan
- South Korea
- Thailand
- Taiwan
- Australia
- Philippines
- Singapore
- Central & South America
- Brazil
- Argentina
- Chile
- Middle East & Africa
- Saudi Arabia
- UAE
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