Sleepwear is an apparel designed to be worn while sleeping. The growth of the Adult Sleepwear Market is attributed to dynamic fashion trend and its influence over consumers. Consumers are eager to grasp the upcoming trend and demonstrate their fashionable lifestyle. This race to cope up with the changing fashion trend is anticipated to significantly influence consumers to purchase latest fashion designs, especially worn by celebrities and on the other hand also subtly influence to discard phased out apparel. In the present era, fashion trends have become bolder, which push consumers to flaunt their innerwear as casual loungewear or even sleepwear, thus propelling the growth of the sleepwear market. Furthermore, rise in demand for trendy and fashionable nightwear has encouraged companies to launch new products to cater to increasing needs of customers. In addition, the demand for these outfits from the adult age group has increased considerably, especially among women, as they spend substantially on these type of apparel. Moreover, these apparel not only look trendy but also are comfortable to wear, which considerably contributes toward the growth of the global market.
Online retail platform is the major driver of the sleepwear industry. This is attributed to the fact that presently most of the intimate wear manufacturing companies have their own web-based retail stores where consumers can gain excessive information about the latest fashion trends and material/fabric-related information. In addition, the number of consumers shopping online is escalating at a high rate, owing to availability of varied product options and easy price comparison on online shopping sites. This is useful for retailers due to zero expenditure on physical outlets or showrooms. Some of the major reasons behind consumer preference for online shopping are consumers can read reviews provided by other consumers, compare various stores & products, and can compare product price by different sellers. All these factors collectively have contributed toward the growth of the global sleepwear market.
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Global Adult Sleepwear Market: Key Players
Meibiao
ETAM
Dkny
Dockers
Victoria’s Secret
CONLIA
IZOD
PJ Salvage
Ralph Lauren
Jockey International
Others
On the basis of sleepwear market forecast, by distribution channel, the supermarket/hypermarket segment was the highest contributor to the market in 2019, and is expected to remain dominant through 2020–2027. This is attributed to increase in number of supermarket and hypermarket in both mature and emerging economies. Moreover, the one-stop solution provided by these retail formats makes it a popular shopping option for consumers. Furthermore, these retail formats offer a wide range of products at a competitive price to customers, and are usually located at easily accessible areas, which adds to overall attractiveness of this segment. However, the online segment is expected to grow at a higher growth rate during the forecast period. The growth in this segment is attributed to increase in penetration of online sales platform and surge in online purchases, due to the convenience fosters the growth of sleepwear market.
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By Gender Type:
Women
Men
By Material Type:
Cotton
Silk
Rayon
Synthetic Fiber
Polyester
Others
By Applications:
Online
Hypermarket/supermarket
Physical stores
Others
